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The AP X Swatch Royal Pop: The Royal Oak Gets Swatch-ified With Eight New Pocket Watches

If there’s one thing we’ve learned in the post-MoonSwatch era , it’s that Swatch is a master of generating hype. Last week, it began with a series of cryptic advertisements. On the brand’s Instagram, it started with a colorful animation of what appeared to be a lanyard, followed by another...

The AP X Swatch Royal Pop: The Royal Oak Gets Swatch-ified With Eight New Pocket Watches

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