Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters—though I’ve always found said haters unimaginative and lacking in whimsy—but the fact that their social cache and cultural relevance has stayed steady for decades is...
Earlier this week we brought you news of the latest in Zenith’s ongoing Revival series, but the big news for the brand coming out of LVMH Watch Week is a big expansion of the contemporary Defy collection at all levels. As a certified Defy-head, this move has my full support. I’ve said it before...
Sometimes an anniversary release isn’t actually released for the anniversary itself. Case in point: the new Big Bag Original Unico from Hublot. Last year, as readers will likely remember, Hublot focused on the 20th anniversary of the Big Bang, which launched in 2005 and began something of a wild...
Fashion houses are often only as strong as consumers’ nostalgia for their heyday. As more time passes between a brand’s peak and its current incarnation, the connection to what it once represented can become increasingly tenuous. In some cases, that link barely holds at all. Balenciaga is a...
Maurice de Mauriac and Racquet magazine are back with their latest tennis-inspired timepiece just in time for the 2026 Australian Open, a blacked-out version of their Rallymaster watch inspired by the night sessions at the year’s first Grand Slam tournament — and another unlikely source. “I was...
One of the big stories in watches over the last few years has been the evolution of TAG Heuer into a brand that is just a little more enthusiast minded than you might have given them credit for five or ten years ago. There’s always been a cult around the brand, of course, particularly when […]...
There are two things I really like about Bulgari. The first being that I’m not entirely sure how to spell their brand’s name. Bulgari? Bvlgari? Both? A secret third option? At any rate, I find it a bit chic to have a bit of runic ambiguity in a modern-day brand. The second thing I enjoy […] The...
Once again, LVMH Watch Week is upon us. For those of us who work in watch media, this week has become something of what you might technically refer to as a “big deal.” It’s the beginning, in earnest, of the new release season, which peaks with Watches & Wonders week, and is now just months […]...
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We...
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at [email protected] for potential inclusion....
Regular readers might remember our coverage of the debut watch from VPC almost two years ago. This was a special project as it comes from Thomas van Straaten, whose byline many of you may have seen over at his main gig, as a writer at Fratello. The Type 37HW, the debut release from VPC, was […]...
