107 year-old Italian coachbuilding company Zagato has made a name for itself with its unique — dare I say, Marmite — designs combined with exceptional craftsmanship. While Zagato cars tend to be rather divisive in their approach and execution, when it comes to Chopard watch collaborations, they...
The Armand Nicolet M02 family of wristwatches represents the type of classy, retro-inspired timepiece I liked when first getting to know the brand more than 20 years ago. Recently, Switzerland-based Armand Nicolet has “revamped” the M02 collection and modernized it while also adding a lot of...
Founded by Nirupesh Joshi and Mercy Amalraj, Bangalore Watch Company has officially opened its flagship boutique on Lavelle Road in Bangalore, India, marking a significant milestone for the contemporary Indian watch brand. Known for pairing mechanical watchmaking with modern Indian narratives,...
If you take a look through our archives, you’ll see some very early posts reviewing Astor+Banks watches. That’s because the brand was one of the earliest microbrands, and one of the few from that era that continues to exist and continues to produce excellent watches. To date, the brand has...
If you speak to most luxury watch brand managers about discounting, the topic brings up a lot of heated emotions. Despite how consumers may feel about discounting (they tend to like it, of course), we currently exist in an era where many decision makers at many high-end or luxury brands feel...
The famous and storied Breguet brand has several interesting and important points in its long history. Many people correctly associate the company with the time of Mr. Abraham Louis Breguet in the late 18th century, but Breguet has other important eras as well. In the early to mid-20th century,...
Although fresh independent brand Schaefer and Companions has gained an enthusiast foothold with its art dial-focused Solune watch series, the brand’s angular, intricate case design admittedly isn’t a fit for all tastes. For its second-ever case offering, the young brand aims to address this,...
Founded by the team at RZE to serve as a creative outlet for products that don’t fit into its outdoor/adventure world, Vostra is a brand that purely exists to have fun. While ring watches are the definition of a novelty that hardly embody RZE’s function-forward ethos, they also provide...
The Flyback: Things We Missed in 2025 Edition Watch brands — they’re just like us! Who among us hasn’t tried to bury bad news in a Friday 4pm email? Unfortunately, there’s no hiding from Mike Razak’s monthly Flyback roundup. His latest edition recounts the sins of the watch industry in 2025,...
There’s no denying that 2026 is a big year for the Citizen brand. This year marks a half-century for its flagship Eco-Drive light-powered movement technology, and to kick off a year of anniversary festivities, it’s added a series of desirable features to entry-level Eco-Drive offerings that have...
Few watch designs are as instantly recognizable as the Reverso, and even fewer have remained as faithful to their original identity for more than nine decades. Jaeger-LeCoultre is revisiting the earliest years of that legacy with the fifth capsule release of its Collectibles program, unveiling...
Since 2013, IWC has been an “Official Engineering Partner” (aka sponsor) of the Mercedes-AMG Petronas Formula One team, and the Swiss brand has created numerous different timepieces dedicated to both the team and its members. For years, IWC benefitted from the notoriety of having seven-time...
