In this episode of Superlative, aBlogtoWatch founder and our host, Ariel Adams, sits down with Stephen Cox, founder of Sopwith Watch Company, to explore the fascinating intersection of aviation history and horology. Stephen shares the incredible story behind building a watch brand that uses...
We here at aBlogtoWatch have spoken time and again about the sheer, magnificent variety of the Casio G-Shock. In the over 40 years since its creating, the ultra-durable sub-brand has filled almost every niche imaginable, from $100 beaters to multi-thousand-dollar true luxury pieces, in a panoply...
BALENCIAGA. I shiver at the thought of the mid-late 2010s, when it seemed impossible to visit an airport, holiday destination, or major city without people peacocking in hideously overpriced, impossibly generic clothing, where $500-$2,500 sweatshirts were justified by little more than a huge...
With modern consumer trends continuing to favor smaller case sizes in 2026, the French independent brand Serica has just unveiled a new compact timepiece that takes its minimalist tool-watch spirit in an entirely more design-focused direction. Rather than being a smaller version of an existing...
Something is fascinating and odd about reviewing “sold out” watches. “Sold out” is not a concept legacy watchmakers experience too often; even waiting lists have been eroding dramatically. Then again, these brands seem to struggle more and more to impress, lure, and attain the attention of watch...
I’ve got very loose Czech heritage on my dad’s side. At some point in the mid-1800s, the Razaks (at the time spelled and pronounced differently) immigrated to the United States from their native Czechoslovakia, eventually settling in Kansas. When I was studying abroad, I went to Prague (which is...
This week on aBlogtoWatch Weekly, Ariel, Rick, Ripley, and David dive headfirst into the chaos surrounding the Swatch x Audemars Piguet “Royal Pop” launch and ask the important question: Was this a clever collaboration or a full-blown PR disaster? From overnight lines and police involvement to...
The independent workshop Artisans de Genève has built its reputation around highly personalized watchmaking projects, working directly with clients to reinterpret existing timepieces through handcrafted customization and restoration work. Its latest commission for entrepreneur, collector, and...
Creating character-themed watches is one of the most difficult, least appreciated feats in watch design. Beyond simply slapping a recognizable character on the dial of a watch, there’s a genuine art to making something feel like a believable part of a fictional world, while also remaining a...
Independent American watchmaker BREMOIR has built its identity around the glamour, optimism, and architectural language of the Art Deco era. With its latest release, the BREMOIR South Beach, the brand continues that mission while leaning fully into one of the most distinctive silhouettes in...
Sometimes the subtlest updates are the ones that make the biggest difference. This year at Watches and Wonders, there were plenty of brands that mostly made small tweaks to existing watches. For better or worse, the extravagant showstoppers were few and far between. A. Lange & Söhne fell...
There are essentially two reasons to get this particular limited-edition Panerai Submersible watch (limited to 35 pieces). The first is that you like the idea of a sports watch made out of an exotic radiation-repelling material. The second reason is that you want to submit to being bossed around...
