Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game?
Hype around Swatch is not new. The “Second Watch,” launched in 1983 as a fun and affordable accessory you could wear to match your daily outfits, was never meant to be a lifelong heirloom investment. It was always about the heat of the moment. The colorful plastic Swatch caused a massive...
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