The Formula 1 season is about to start, and that also means new sponsors will appear on the cars. Beginning this season, Breitling will have its name and logo on the Aston Martin Aramco Formula One Team cars raced by Canadian Lance Stroll and Spanish double World Champion Fernando Alonso....
Breitling announced today that it has become the Official Watch Partner of British luxury carmaker Aston Martin and the Aston Martin Aramco Formula One racing team. The multi-year global partnership, which marks the Swiss watchmaker’s return to the high-octane world of F1 motorsports after many...
Launched in 2021, the Tonda PF collection introduced a new vision of contemporary haute horlogerie built around restraint, proportion and what CEO Guido Terreni calls “private luxury”, watches designed to be lived with rather than constantly replaced. Among the first models was the Tonda PF...
Collaborations in high watchmaking are nothing new, but most stop at the wrist. The LA VDB-03 Louis Varius Project goes a step further by pairing a modern GMT wristwatch with a large mechanical clock designed to wind and reset it automatically. Developed jointly by Louis Vuitton and De Bethune,...
Since 2013, IWC has been an “Official Engineering Partner” (aka sponsor) of the Mercedes-AMG Petronas Formula One team, and the Swiss brand has created numerous different timepieces dedicated to both the team and its members. For years, IWC benefitted from the notoriety of having seven-time...
British driver George Russell, currently racing for Mercedes-AMG Petronas Formula One Team, joined IWC’s paddock of ambassadors in 2022. Exchanging the steering wheel of his F1 for the design board, Russell worked alongside IWC’s creative team to design the new limited edition Pilot’s Watches,...
A newer neo-classic German watch brand, DUG offers something unique in the current timepiece market space. DUG steht für “Deutsche Uhrenmanufaktur Glashütte.” The mostly descriptive name merely implies that it is a German brand making watches in Glashütte. That’s mostly correct. What makes DUG...
The revival of a long-dormant watchmaking name always sparks our curiosity at MONOCHROME. Born in 1919, the Manufacture des Montres Niton S.A. became known for its watches and movements featuring jumping hours. Niton supplied movements to Patek Philippe, Vacheron Constantin, Cartier, Gubelin and...
We’re a couple of months out from the start of the new season of Formula 1 but the anticipation is already starting to build. New car liveries are being revealed (the Haas actually looks great this year) and the social media content is already flowing. After a solid performance last year that...
