ICYMI: Royal Pop Detonates, The Swiss Put DNA On Watches, And More From aBlogtoWatch & The Watch Media Industry
Swatch Botches “Royal Pop” Launch The biggest headline in the watch world last month was undoubtedly Swatch’s “Royal Pop” collaboration with Audemars Piguet. The speculation (both editorial and financial) began a full week prior to the launch when Swatch began teasing (and then confirmed) the...