Mark your calendars—the watch world's premier annual gathering returns to Geneva this April, and it's shaping up to be the biggest yet.
- Event: Watches and Wonders Geneva 2026
- Dates: April 14–20, 2026 (Public days: April 18–20)
- Location: Palexpo & citywide venues, Geneva, Switzerland
- Admission: Tickets on sale February 10, 2026
- Website: watchesandwonders.com
What to Expect
Watches and Wonders Geneva 2026 will welcome 66 prestigious brands under one roof, making it the largest edition in the event's history. The headline news? Audemars Piguet joins the salon for the first time, bringing its Le Brassus heritage to the show floor.
They're not alone. Ten additional brands make their Watches and Wonders debut this year: Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l'Epée 1839, March LA.B, and Sinn Spezialuhren. From German tool watches to Japanese haute horlogerie, the newcomers reflect the event's expanding vision of what fine watchmaking looks like today.
To accommodate the growing roster, organizers have redesigned the exhibition spaces with an emphasis on visitor comfort and service quality.
The LAB: Innovation Takes Center Stage
New for 2026, The LAB is a dedicated incubator space showcasing cutting-edge technologies and innovations shaping the future of watchmaking. Expect to see experimental materials, emerging movements, and the next generation of horological thinking.
Beyond the Salon
Watches and Wonders extends beyond Palexpo with a citywide cultural program throughout the week. Expect activities designed for younger audiences, after-work events, and evening experiences that bring watchmaking into Geneva's streets, restaurants, and cultural venues.
Planning Your Visit
The salon is open to industry professionals from April 14–17, with public access on April 18–20. Tickets go on sale February 10, 2026—and given the expanded lineup, they're expected to move quickly.
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