Running alongside Watches and Wonders, Time to Watches offers a more intimate Geneva experience focused on independent watchmaking and direct engagement.
- Event: Time to Watches Geneva 2026
- Dates: April 14–19, 2026
- Hours: 9:00 AM–7:00 PM (Sunday closes 6:00 PM)
- Location: Villa Sarasin, Geneva (1 minute walk from Palexpo)
- Admission: Tickets available via website
- Website: timetowatches.com
What to Expect
Time to Watches is the counterweight to the massive Watches and Wonders show happening next door. Held at the historic Villa Sarasin—just a one-minute walk from Palexpo—it's a deliberately relaxed concept designed to facilitate genuine exchanges between brands and collectors.
The event is open to both professionals and enthusiasts, with quality and creativity being the only criteria for exhibiting brands. If you're in Geneva for watch week but want a break from the crowds, Time to Watches offers a more personal, conversation-friendly environment.
Planning Your Visit
The event runs six full days, overlapping entirely with Watches and Wonders. If you're planning a Geneva trip, you can easily visit both venues in the same day. Sign up for their newsletter for ticket availability and the full brand lineup.
For those seeking independent voices during Geneva's biggest watch week, Time to Watches is essential.
