Quick Facts
- Event: Dubai Watch Week 2026
- Dates: November 18–22, 2026
- Location: Dubai Mall & Burj Park, Dubai, UAE
- Admission: Free entry
- Website: dubaiwatchweek.com
What to Expect
Dubai Watch Week returns for its 8th edition in November 2026, building on a decade of growth that has established it as the world's largest watch fair by number of luxury brands in attendance. Under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al Maktoum and in partnership with Dubai Culture, this five-day celebration of horology brings together over 90 brands in an unprecedented showcase of watchmaking excellence.
Founded in 2015 by Ahmed Seddiqi, Dubai Watch Week has grown from an ambitious regional event into a global destination for watch enthusiasts. The 2025 edition welcomed nearly 50,000 attendees—more than double the previous year—across its expanded 200,000 square foot venue encompassing both Dubai Mall and Burj Park.
A Unique Format
What sets Dubai Watch Week apart from traditional trade fairs is its inclusive, public-facing approach. While events like Watches and Wonders cater primarily to industry insiders and press, DWW opens its doors to everyone—from seasoned collectors to curious newcomers. The free admission policy removes barriers, making haute horlogerie accessible to all.
The event features:
- Brand exhibitions from major maisons and independent watchmakers
- Masterclasses and workshops led by industry experts
- Panel discussions with CEOs, designers, and watchmakers
- Hands-on experiences with rare and exceptional timepieces
- Vintage and pre-owned watch showcases
- Family-friendly activities and educational programs
The Dubai Advantage
Dubai's strategic position between East and West makes it an ideal hub for a global watch gathering. The city's reputation for luxury retail, combined with year-round sunshine and world-class hospitality, creates an unmatched backdrop for horological celebration. November offers perfect weather with temperatures in the mid-20s Celsius, ideal for exploring both indoor exhibitions and outdoor installations in Burj Park with views of the iconic Burj Khalifa.
Planning Your Visit
While general admission is free, certain masterclasses and exclusive events may require pre-registration. The Dubai Mall location offers easy access via metro (Burj Khalifa/Dubai Mall station) and ample parking. With five full days of programming, visitors can pace their experience or dive deep into multiple sessions.
Consider combining your trip with visits to Dubai's authorized dealers and boutiques, many of which prepare special presentations during Watch Week. The city's watch retail scene is among the strongest globally, with virtually every major brand represented.
For the latest updates and registration, visit dubaiwatchweek.com.
