It can be hard to love a heritage brand in its modern guise. The chasm between the demands of the modern world and the spirit that once defined a legacy brand is usually vast, and the need to progress and stay relevant typically outweighs any brand’s need to satisfy the enthusiasts and history...
For the third year in a row, Fears will introduce a limited edition watch to be sold exclusively at British Watchmakers’ Day, which this year occurs on March 7. It continues a theme established in 2024 of using 925 Sterling Silver for the case material, a flourish that feels special and,...
Last year marked the 10th anniversary of the Windup Watch Fair. This was a significant milestone that, if you had asked us a decade ago when we launched, we might not have confidently believed we’d achieve. To mark the occasion, and to do something Zach, James, and I often struggle with (aka:...
Among the new releases at LVMH Watch Week this year were a series of novelties from brands that casual observers might sometimes forget sit inside the LVMH portfolio. Tiffany & Co., Gerald Genta, and Daniel Roth all unveiled new pieces this week to varying degrees of fanfare. And while these...
LVMH Watch Week has become the first of the blast waves of new releases we can expect every year. Siloed to one group, it leans toward the high end. Actually, very high end, with the most eye-catching releases relegated to Daniel Roth, Gerald Genta, and the eponymous Louis Vuitton, the latter of...
Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters—though I’ve always found said haters unimaginative and lacking in whimsy—but the fact that their social cache and cultural relevance has stayed steady for decades is...
Earlier this week we brought you news of the latest in Zenith’s ongoing Revival series, but the big news for the brand coming out of LVMH Watch Week is a big expansion of the contemporary Defy collection at all levels. As a certified Defy-head, this move has my full support. I’ve said it before...
Sometimes an anniversary release isn’t actually released for the anniversary itself. Case in point: the new Big Bag Original Unico from Hublot. Last year, as readers will likely remember, Hublot focused on the 20th anniversary of the Big Bang, which launched in 2005 and began something of a wild...
Fashion houses are often only as strong as consumers’ nostalgia for their heyday. As more time passes between a brand’s peak and its current incarnation, the connection to what it once represented can become increasingly tenuous. In some cases, that link barely holds at all. Balenciaga is a...
Maurice de Mauriac and Racquet magazine are back with their latest tennis-inspired timepiece just in time for the 2026 Australian Open, a blacked-out version of their Rallymaster watch inspired by the night sessions at the year’s first Grand Slam tournament — and another unlikely source. “I was...
![[VIDEO] Introducing: The Windup Watch Fair Documentary Film + 2026 Windup Dates](/content/images/size/w960/format/webp/2026/01/GENERAL_35.jpg)
