Well, it’s here. After a great deal of speculation, Swatch and Audemars Piguet’s new “Royal Pop” collaboration has been unveiled. Only a few years ago, a partnership between Swatch, known mostly for inexpensive, colorful quartz watches that often serve as a gateway to a life of watch enthusiasm,...
Every watch enthusiast has gotten the question from a newly watch-curious friend: “what should be my first real watch?” Of course, designating any watch as “real” over another is a bit silly, but the sentiment remains. For newbies to the horological hobby, there are few “first” watches better...
As many are likely well aware, 2026 marks the 250th anniversary of the signing of the Declaration of Independence, and as we approach the 4th of July, there are going to be a lot of reminders of America’s big birthday. The watch industry, as we know, loves an anniversary, and Marathon has gotten...
Naming a watch is important. This goes without saying, probably, but it’s something we don’t really talk about or think about enough. Just last week I was having a conversation with a colleague about how unfortunate it is that Grand Seiko seems to keep missing the mark with naming conventions....
One of my most vivid childhood memories is sitting on my grandmother’s lap reading the comics, or “funnies,” as we called them. I grew up in Atlanta, but both of my parents are from Kansas City, and all our extended family remains there. We took at least two trips back each year for as long […]...
Last week was a big one for Baltic, as it saw the release of their collaboration with SpaceOne, the Seconde Majeure, which is easily one of our favorite watches of the year so far. With all the teases for that watch in the lead up to its release at the end of the week, you […] The post Baltic...
“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We...
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at [email protected] for potential inclusion....
There is a specific moment, perched at the hinoki wood counter of Sushi Teru in the West Village, when you realize you are no longer ordering a meal, you are surrendering to it. This is the soul of omakase: “I leave it up to you.” It is an exercise in radical trust, a silent pact […] The post...
It’s tough to think of two accessible indie brands that are more diametrically opposed in terms of their general aesthetic than Baltic and SpaceOne. One is focused largely on classic, vintage influenced designs, while the other is firmly contemporary, futuristic, even, and has made a name for...
One of my favorite days on the watch media calendar every year is the Naoya Hida preview day. Every spring for the last few years, watch media types make appointments at the Armoury on the Upper East Side to get a look at the upcoming Naoya Hida releases for the year. It feels like a […] The...
After taking my French lessons in Duolingo for the better part of three years, I’m happy to say that some of those grammar tips are still rolling around in the ol’ noggin when I have to type such names as Girard-Perregaux Laureato Chronograph in Chocolate – hey, if no one else is going to toot...
