As a car guy first and a watch enthusiast second, I’ve always had a soft spot for Danish independent brand REC. Its central conceit of using reclaimed materials from classic cars, aircraft, and motorcycles has rarely failed to produce interesting timepieces. Still, it’s also made a compelling...
India’s Titan may be the largest name in Indian watchmaking, but the company is still widely unknown outside of India and among members of the Indian diaspora. The Tata Group-owned Titan company is working to change that, especially as it plans for expansion into new markets, such as the United...
It’s difficult to deny that Longines has had a strong showing in the past few years. From a string of well-considered vintage reissues to the fan-favorite Spirit family, the brand has been moving from strength to strength in recent years, but this modern quality has the unintended side effect of...
The Breguet Classique family of watches is among my favorite high-end horology in the world. The concept of the Classique is to merge the old-world prestige and allure of Abraham-Louis Breguet era aesthetics and materials, with modern manufacturing principles for today’s wristwatches. One of the...
I am not the world’s biggest fan of any Casio G-SHOCK. I have one, as I assume almost all watch enthusiasts do or have done at some point in their collecting journeys. But I rarely wear it, as I don’t find it very comfortable. What I won’t sit here and tell you is that I […] The post Casio...
When Maximilian Büsser launched the first M.A.D.Gallery in Geneva’s Old Town in 2011, the goal was not to create a conventional retail space. Instead, the gallery was conceived as a place where the mechanical imagination behind MB&F could be understood in a broader creative context. Fifteen...
When Maximilian Büsser launched the first M.A.D.Gallery in Geneva’s Old Town in 2011, the goal was not to create a conventional retail space. Instead, the gallery was conceived as a place where the mechanical imagination behind MB&F could be understood in a broader creative context. Fifteen...
I’m sure every brand owner is a watch person, but when a public watch person comes out with a watch, it’s always interesting to see what they deliver. At some point or another, everyone in the industry muses about starting their own brand. What would it be called? What kind of watches? What...
This week on Superlative, Ariel Adams sits down with Chris Wiegand, president of LÜM-TEC and founder of Wiegand Custom Watch, to explore the reality behind building watches from the ground up. From hand-applying lume to early Omega and Panerai dials to running manufacturing and design for more...
Dallas-based Jack Mason is introducing a new approach to product launches with its “Born & Raised” program — a structured founder-release model designed to align production more closely with real demand. Rather than relying on traditional retail rollouts or third-party crowdfunding platforms,...
News of the watch industry’s decline has been greatly exaggerated. I decided to talk about this issue because of what I started to suspect the proliferation of such news was doing to the health of the watch industry that I work within the orbit of. The last decade or so has been an absolute...
To its benefit, the wristwatch industry (since I’ve been paying attention to it, at least) has always been somewhat fragmented. What I mean by that is that there is a great variety in the types of brands that make products, the types of timepiece models available, the places to purchase such...
